Wading into the "BIZSOUP" to Discuss the 4 Pillars of Building an Authority Brand

Thanks to John DeBevoise for having me on BizSoup Podcast Radio to discuss the Four Pillars of Building an Authority Brand.

We discuss:

  • The Four Pillars are Attention, Accuracy, Alignment and Authenticity.

  • Create your “one-sentence” impact message.

  • Know who you want to serve, what they want and how you can get it to them.

You can subscribe on Apple, Spotify, Stitcher, or Google Play, or listen to the full episode here:

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