Mercadante to discuss importance of personal branding at CFA Institute 73rd Annual Conference

Will Deliver Presentation, Why Your Personal Brand Matters More than Ever, on May 19th at 2:30 p.m. Eastern

CHARLESTON, SC -- The COVID-19 economy makes personal branding more important than ever, and branding expert Curt Mercadante will discuss why in a presentation to the CFA Institute's 73rd Annual Virtual Conference on May 19, 2020.

"Right now, people are hungry for solutions and content that will help them navigate the new financial realities," said Mercadante. "Investment professionals can build their authority brands by sharing their expertise and providing the solutions-based content their clients and potential clients need right now."

The founder and principal of Merc Enterprises, LLC, Mercadante is a speaker, branding trainer, and author of the Amazon bestselling book, "Five Pillars of the Freedom Lifestyle." With more than twenty-five years experience in public relations and advertising, his company helps executives, entrepreneurs, and businesses build authority brands that sell.

CFA Institute is the world's largest association of investment professionals. In light of the COVID-19 pandemic, the organization is bringing its 73rd annual conference, Navigating New Realities in Today’s Connected Markets, online. More than 11,000 participants have registered for the virtual conference, which will take place May 18-May 20, 2020.

Mercadante will deliver his presentation, Why Your Personal Brand Matters More than Ever, at 2:30 p.m. on Tuesday, May 19th.

"To thrive in this changing economy, it’s more important than ever to differentiate yourself from your competitors," said Mercadante. "You can do that by consistently and creatively promoting your solutions, ideas, and compelling content to the audiences that matter most."

CFA Institute is the global, not-for-profit association of investment professionals that awards the CFA and CIPM designations. The organization promotes the highest ethical standards and offer a range of educational opportunities online and around the world.

Merc Enterprises, LLC is a media and content company that produces and promotes content that spurs critical thinking and empowers freedom, abundance, and prosperity in the world. The company's clients are empowered to share their ideas and tell their stories across a variety of media platforms and promote those ideas and stories to the audiences that matter most.

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