Building Trust and Confidence with Brand Authority


I joined Nancy Calabrese on the Conversational Selling podcast to discuss how you can sell more by building trust and confidence through your authority brand.


In this episode, I encourage business owners to listen more and talk less. Nancy and I discuss how creating an impact story to be memorable to clients by focusing on how they will be affected by what you offer.

We discuss attracting your ideal customers, as well as:

  • Authority brand vs. Commodity Brand

  • Becoming a valued, trusted advisor

  • Your product or service is unique because you are

  • Turning likes, follows, and views into leads

  • The four pillars of the Authority Brand

You can listen to our full discussion here:


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